Katies has been a value priced brand for the past 50 years, providing Australian women with fashionable, wearable and affordable clothing that makes them feel their best. Since Katies launched in 1956, the brand has experienced great expansion, and now operates 152 stores within Australia. It started with a new generation of women, determined to find clothing that was fashionable, functional and suited to their ever versatile lifestyles. The Katies customer is 'forever 40' in the way she presents herself and her attitude on life, and needs a fashion label that is focused on providing great fashion she can understand and wear with confidence at affordable prices. The growth of Katies as a business is due to its ability to deliver styles that flatter a variety of figures and lifestyles and can be worn with comfort, ease and style. By adding the unique Katies signature style to international and local trends, 'Style, Fashion, Value' rings true today more than ever.